Competing Cultural Perspectives Challenge Limited Effects Thoery

Competing Cultural Perspectives Challenge Limited Effects TheoryMass media may non be satisfactory to tell the normal what to animadvert , nevertheless it may successfully be able to tell nation what to think about . After the certify World war confuse cultural perspectives arose to contest limited-effects theory . This theory , as its telephone suggests , proposes that media have only limited effects on the public . This means that active media audiences have the capacity or ground to use media content for their man-to-man suggests . This theory in akin manner suggests that media effects depend upon the intent or purpose of individual viewersHowever several atomic number 63an cultural groups came to challenge the validity of limited-effects theory because it was widely known that media was widely used before the S econd World War as a very effectual propaganda tool by governments .

The loudest of these cultural perspectives came from the neo-Marxists who were backward of and aware of the world power the mass media to disseminate hegemonic ideas and prevalent cultures of the selected . The neo-Marxists also argued that the ideological and even political elect(ip) may be able to use the mass media to economize their powerful social positionThe aim of the neo-Marxists and other left-wing and right-wing cultural groups in Europe lies on the fact that the elite can use the media to air carefully programmed worldviews and h egemonic social ideas . They discount US me! dia s reductionism as the Statesn obsession which is only prosperous to the country s interest . European scholars were doubtful about America s influence...If you want to get a full essay, order it on our website: BestEssayCheap.com

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